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Message Boards Settings ValueClick, Inc. (VCLK) - Quote Info
FTC to go after advertisers      1-Nov-09 08:42 pm    
Starting December 1st, The Obama administration will be going after internet advertisers ... big time.

http://ftc.gov/multimedia/video/business...

Advertisers can get slammed with fines up to $11,000 if bloggers and social media users endorsing products fail to follow FTC guidelines. Here is Revenews article:

http://www.revenews.com/andrewwee/iab-ta...

I am not sure how this will affect VCLK. If they require merchants to police all of their affiliates, then one could see major blood letting at CJ; However, if the FTC gives the wink to formalized affiliate relations through a third party, then it might bring more merchants into CJ's arms.

I don't think we will know the impact until we see who the FTC goes after first.

This new push by the Obama administration to regulate merchant/blogger relations might have a grave impact on the value of VCLK.
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yintercept1

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ValueClick Inc. (VCLK)

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