Universal Power Group Launches Power Sports Battery Line

CARROLLTON, Texas--(BUSINESS WIRE)--Universal Power Group, Inc. (NYSE Alternext US: UPG) is launching a complete line of power sports batteries at the upcoming 41st annual Dealernews International Powersports Dealer Expo in Indianapolis, adding another key category to its growing list of product offerings.
The Adventure Power® series is a complete line of batteries designed for motorcycles, scooters, ATV's, PWC, snowmobiles, and American V-Twins. These batteries are designed, engineered and tested in accordance with JASA's JIS D 5302, the internationally accepted standard for power sports batteries.

UPG's Adventure Power® line includes a specially designed series of batteries for American V-Twin motorcycles, making UPG one of the few companies able to offer a battery to suit the unique needs of this large and demanding market. In 2008, approximately 660,000 motorcycles were sold in the U.S., according to the Motorcycle Industry Council. Harley-Davidson, the largest and oldest manufacturer of motorcycles in this segment, has enjoyed a near 50% market share of all new street motorcycles sold in the U.S. every year for most of the 21st century, and UPG has a battery to fit every model made since 1964.

UPG will be displaying its Adventure Power series at the Dealernews International Powersports Dealer Expo on February 13-16 at the Indianapolis Convention Center, Booth 5711.