THIS is how you gain market share from the weaker of the species. Embarassing high margins due to the price hikes and commodities drop are being re-invested in advertising and BOGO. UL entry into Save-A-lot (ie; Albertson's parent) and other strategies are making me VERY HAPPY!
This company is on the prowl and has become THE predator.

Let's face it, Britian did rule the world before US.