Interesting question.

Some of us were at one of the stores in MO, recently, and had just such a discussion.

Our observation then and since is that the stores attract essentially a bell curve based on age with fewer young and old and most in their mid 30's to maybe mid 50's. Which makes sense, I think, given the price point and relative upscale nature of the experience.

Sunday brunch seems to bring more families (although in Salt Lake families were there all the time, it seemed), but weekend evenings seem like date night with two's and four's and a steady stream of larger parties here and there - mostly mature adults, with the usual mix of old timers and young people.

If I had to guess, I'd say the mean age of CAKE's customers is probably young to mid 40's.

As we look at the customers when we go to different stores, that seems to be pretty consistently the case.