Over the past few years they have been so focused and busy burning up money for the new bakery (which IMHO) they did not need, that mgt has lost site of what has been it's achilles heal for so many years; namely not getting its products onto the shelves. If they think a new bakery is going to reinvent the wheel they are sadly mistaken IMHO. Their only hope would be to sell the company but the convoluted contracts with the sales route drivers makes a sale virtually impossible. Yet, just with like a store lease, you can get out of a contract agreement if you go bankrupt. The writing has been on the wall with Tasty for some time now.