I agree. I could believe $15 if they stop sitting on cash reserve while their operations are generating cash and the financing cost is too high. I prefer SAFM. I think there is more upside in the stock, which I value at $48. As a company, they generate higher margins than TSN and actually grow. Investors can believe TSN is "branded" if they choose, but the reality is commodity beef, by far the least attractive protein to produce, is a very large part of their business. With key Asian markets still effectively close to US beef, I don't think "normal" is possible. That said, investors don't care. TSN trades with chicken.