This type of offering is very popular in the large, f100 enterprise market.

You cant just sell the tool for the job these days. You have to package something up as an offering that identifies which tool to use for which person, then uses that tool, then measure the results of the tool to see if the same or a different tool should be used next time.
They are very likely on thier way t announcing this type of package much like thier arch rival competitor, varolii. Varolli has taken an approach that gives the right tool recommendations based on credit quality scores a la experian....to drive how customers should be best communicated to. These type of solutions take well over 18 months from cradle to grave if the company agrees to go "all in" with a vendor. Does soundbite have enough time?

The rub with this sort of thing is that a lot of the top enterprises who could use this offering have gone to consultants with this issue, and the vendors coming into it now will be left to try and push this into smaller companies.