Look, they tried to make this a hit. It failed. Live with it. That is the risk in investing in startups on the stock market. You know the risks, you took the risks, you lost. i lost. Thats life.
I know for a fact that this was not a scam. This was MK's dream years before he started Skins. I know because I saw him at my apartment with a 100 page notebook filled with ideas and business plans for this company over 8 years ago.

Hey, i invested too. I lost. So be it.