There are many factors at work, I think the most significant are that 1) You're seeing tax loss selling 2) Investors are very skittish (obviously) and no ones really looking to accumulate or establish a position until a clearer picture emerges after earnings. I don't think things are going to bounce to previous levels until late Dec - Jan timeframe.

I personally believe theres a good chance for some upside suprise when they do the call. You could look back 6 months from now in disbelief at how cheap the shares were going for, we'll see.