Coincidentally SFG in similar buziness as PFG, but PFG has more asset mgmt and variable (equity guarantees) products.

SFG has
a) no variable annuities
b) no need to reduce salaries because of assets under mgmt issues
c) mgmt has been BUYing stock
d) strong adherence to underwriting standards (does not relax things just to increase volume)
e) its products are not as long term as whole life insurance, so it does not need to buy 30 and 40 year bonds to support the insurance policies; it has more flexibility in its investments
f) it can re-price its insurance products every year
g) it is more towards an insurance results operation (versus many life insurers are like investment vehicles)

get Long on SFG !