Great coffee, huge brand awareness, great customer loyalty, and one of the best management teams out there. Yeah, the economy in the U.S. will always be in an up and down cycle as with the rest of the world, however, if you want to make some money, buy SBUX. Any time you can buy SBUX in the $14 range, you're doing yourself a big favor. SBUX will end the year in the low 20s. Now that was EZ.