Take note... Reed Inc's products are priced widely different for distribution chain to distribution chain. Shopping at Whole Foods a six pack of root beer cost $3.49. At Shaws the same product(s) cost $6.29... Why are some point of distribution priced/ marketed for volume sale as contrasted to profit sales? Are these channels charged the same rates per product units from Reeds? This would not carry over to off label sales very well. Very bias! I picked up some shares today and am concerned.