Clearly a recession proof stock has to provide a service that is vital, a service that everyone needs that is immune to the up and down syndrome of the economy.
Does Regis fit this description?
Maybe, if it lowers prices and strives for less income in the short term, showing loyalty to customers who may be hurting during what we all have to admit to as the recession of 2007-2010.
However, if it continues to please a bunch of analysts and mutual fund directors, with standard pricing, the long term effect will be the defection of customers to smaller ma and pa shops who are flexible enough to navigate between the big ships in the ocean of despair.
Waxing eloquent as I have, Regis has some important decisions to make right now.
I am betting that they are still kow towing to Wall Street.