"Slowly but surely is the case with Parlux."

It certainly is slowly, but it may not be surely. You would have to have a lot of faith to believe current management has it in the bag when viewing long term profitability. We may be confusing activity with results. All the signings and new brand launches have contributed excitement. They have yet to contribute improved profits. Management increases costs at nearly the same rate as sales increase.

Although it is extremely early in the reporting cycle, institutional investors have continued to liquidate holdings albeit it very small in the just completed quarter. They were already at a three year low in ownership. Today's CC only had three people call in with questions. That is extremely low compared with one year ago. Unless interest picks up with the investing community, you can forget about an increase in the stock price.

With a BV now over $5.50, it does not make much sense to sell. However, it also doesn't make much sense to be overly optimistic.