125 million face value in bond debt owed.
Sales bottom unknown.
Trying to find sweet spot in profits and getting customers in terms of cost.
Value a predominant message.
Extra cash held not in position to disclose what to use it for other than buying back debt at this time.
Ad spending cost per point down. Aggressively using alternate media exposure venues.
Very difficult to predict sales. 4th quarter sales traditionally lower than first and usually on par with 3rd quarter.