companies don't have to design their own products as they have few products to launch every year, a dedicated Research & Development and Design Permanent Team cost money, so outsourcing the engineering and production activity and focus on Sales and marketing to consumer .

All they have to do to capitalize on their well Know brands, available design and come with new Power Rod, SpiraFlex Resistance Technology, SelectTech, Mobia,Shwin, nautilus home equipment variations, look and feel and sizes.

They got designs that differentiate them from the other , Cost discipline, smaller agile organization, going global with Focused Ranges for the new emerging growing markets could take this company to anew level.

they Know how to Sell Direct and to retailer as retialer move more to online catalogs and lists.

they got the people,People can't work there forever, new generation comes, check the last CC and PR, even in the worst economic, Retailer de-stocking and finance crises the direct and retail channels were relativity doing Ok in this environment and off seasons qtr.

Now heading to the top seasonal qtrs, more focused, restructured and less cost.

The Uncertainty is about how much they will sell the commercial biz + Plant + Warehouses for?

i hope that we have more clarity next week.