I don't wish to disagree with you Pj. No-one here would place greed above saving lives. But it is OK to wear the shareholders hat and want for a better result.
The simple truth is that the two objectives -one financial and one humanitarian - are both entirely dependent upon each other.
Given that Novogen will be successful, people's lifestyles will be enhanced and the shareholders will profit. Neither of these two outcomes are mutually exclusive. There can't be one without the other.

Is it not a classic win win?

Keep buying and hold the thought of early retirement for you and longer and improved quality of life for others.