how is that creative accounting? Costs of different things fluctuate - and they reported those fluctuations - sure this may seem complicated to a lay person, but it's really not too difficult to understand - it is certainly not manipulation or fraud or hanky panky of any kind - sheesh - I really don't get what you can't understand about "Sales up huge, but selling costs down huge." - this is incredibly good news - they sell more stuff at a cheaper cost to them - it's not rocket science!