Beat the Dart said to short MSM, I'm in! SHORT MSM @ 30.21. MSC Industrial Direct Co., Inc., together with its subsidiaries, markets various industrial products to various industrial customers. Earnings guidance going forward may not hit earlier targets. Near term resistance suggests lower price with limited buying interest to contain price. Fundamentals adequate and management has executed a viable business plan, but stock price should contract. Projected target price $25.00 . SPM+Game Theory 78 SHORT.