Continued from (1)

Ted West also advised, that....

"Looking ahead to the remainder 2009 and into 2010, as I indicated earlier, we've implemented analytical tools and methods on our ad center platform and undertaken initiatives such as optimal pricing that we believe position us well to deliver optimized network quality, and improved ROI results to fulfill advertising demands.

We believe that these initiates will help us to grow our existing advertiser base and to capture new advertiser business as the economy recovers.........

We also believe that we've been able to moderately improve advertiser network, traffic acquisition costs in a sustainable way through query feed and campaign optimization that will benefit gross margins in our future quarters".

What's that Ted West said? A moderate improvement (to the advertiser network and TAC), in a "sustainable" way?

"However [Ted West went on to say], for our Advertiser Network business in this environment, we are pleased with the relatively stable, sequential revenues derived from a resilient base of advertisers running certain accounts 'since', with us".

SINCE when? Since Microsoft's "content Ads system" has got together with OpenX perhaps? Someone will be needed to "manage" it, no?

http://advertising.microsoft.com/search-...

"Microsoft partners with OpenX in new move vs. Google AdSense‎"

http://www.techflash.com/seattle/2009/11...

Now that would "certainly" help Looksmart to ... "moderately improve advertiser network, traffic acquisition costs in a sustainable way"

Cheers!!

LC