The budget was 11 Million, although I'm not sure what marketing, etc- cost, but every new fan they suck in get's folks to buy the old movies. "Where the Wild things are" cost $100 million to make and it's at $62 million the 3rd week. OK- Saw is not going to be the sole money maker for the company, but at least they where smart enough to keep the budget around 11 million and not hire some huge actor that cost that much alone- they market the crap pretty well, and the quality "Crash" like stuff will keep coming also.