missed the first 16 minutes but gleaned a little:

grabbing triathlon market share with surprizing success. hoping to leverage that into much larger and more competitive marathon market. hoping for positive GAAP EPS in 2011. iniatives are very ambitious. stores (Dick's in particular, sports authority, etc) are very responsive and willing to give K-swiss lines another try. early indications are encouraging but by no means certain success. track is to make KSWS far more profitable than ever if plan works as they believe. they will be deliberate and cautious.

high cash balance will be invested in marketing, etc as probabilities for success on lines increase.

worst case: this plan flops and we have the cash to try again.

i was encouraged but hoping against hope for more certainty.

most importantly, what seems certain is that K-swiss is not going away for the longer term! therefore, downside is very limited as no matter what happens, KSWS has the cash and the leadership to try and try again.

leadership is not perfect but they do have plenty of capability, vision, and integrity. not much worry about sculduggery or reckless vision getting ahead of cash flow.

with downside limited to say $5 if everything flops over the next two years and multibagger upside, to me this is a very nice buy while keeping an eye on it Q to Q.

glta