K-Swiss will launch a new skateboard line. Now that category is on fire. lol

This is only evidence of what we already suspect, the K-Swiss brand relied too much on inner-city fashion styles ... that have gone out of fashion and have to launch yet another brand to generate business.

Let's hope they do better with this than they did with National Geo and Royal Elastics brands. They've proven they can manage their money but also have proved that unless the business drops in their laps, they do not know how to generate new business.

Don't hold your breath