There's even more articles today pertaining to the Wal-mart move:

http://news.google.com/news/more?um=1&cf...

Here:

Wal-Mart wants to bury funeral homes

http://www.thisisbrandx.com/2009/10/walm...

Think about it in terms of your personal experience: yeah, there's something weird about buying your casket from a big retailer, but once people acclimate to the idea, there's NO reason not to.

Wal-mart will deliver the casket to the funeral home, bam.

Just cause we're bereaved doesn't make us saps.