This staid old toy company is on the verge of remaking itself into another Marvel. If they are successful, the PE will double and earnings will ramp sharply. Two potential blockbuster movies from their own library are being released this summer, Transformers and GI Joe. Plus Monopoly is underway directed by Ridley Scott. They recently did a joint venture with Discovery and will own 50% of Discovery Hasbro TV channel. Tremendous brands, good balance sheet, and good corporate stewardship position HAS to hit the ball out of the park. Of course, the risk is they overeach and spend too much money on revitalization and drop the ball somewhere. CFO just bought 10,000 shares at 22.87. Stock is near its 52 week low. I’m all in under 24.25 See my blog at http://traderalmostdaily.wordpress.com/