A friend, and an AARP member, has recently paid $10,000 for a pair of hearing aids that are the very latest in technology. The same day they were fitted, she lost one. We spent two days looking for it. Eventually, with threats to the technician's and clinic that fitted it, she was able to replace it at 15% of the original cost.

EAR will change all that for AARP members. This is the most lucrative move imaginable and will reap great rewards.