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US sales of Hansen Natural Corp's (HANS.O) energy drink are pulling ahead of its Austrian rival.
With third-quarter results due Nov 5, Hansen is likely to post earnings above market expectations, boosted by market share gains for its Monster drink in a growing U.S. energy drinks market. "Monster has a better brand proposition to the right demographics and a good marketing strategy," Canaccord Adams analyst Scott Van Winkle said. http://www.reuters.com/article/marketsNe... Last week, on a conference call with analysts, Coca-Cola Enterprises Inc (CCE.N) said Hansen's Monster Energy drink had accelerated its market share gains in the United States over the last couple of months. Rating :
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