Clothing does not sell like a new video game or movie release where everyone runs out on day one to buy it. What will happen is word of mouth as well as opporunities to buy like back to school will see an uptick in demand.

Premium Jeans helped in August but in September they would have been available for a full month after positive press and include the Back to School Labor Day period.

Add in the fact that GPS had weak SSS #s in Sept thru January last year and the stock could move solidly higher especially with stronger margins and a reduced share count from buy backs over the last couple of years.