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(continued)
GMCR’s coffee maker market share shot up to 17% from just 7% last year; and it will continue to rise, as other coffee makers surrender to the Keurig and enter the K-Cup market. Additionally, in 2010, a whole new wave of single cup coffee maker brands will emerge, all licensing the technology from Green Mountain Coffee Roasters Inc. (GMCR: 67.61 -0.63%) . If Starbucks Corporation (SBUX: 21.12 +7.21%) was smart, they’d buy Green Mountain Coffee Roasters Inc. (GMCR: 67.61 -0.63%) for $85 tomorrow; but, unfortunately for SBUX shareholders, they are not. Sentiment : Buy Rating :
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