Rysavy/Gaiam has had NO SUCCESS producing original franchise media products. Its most notable franchise properties, Rodney Yee, Billy Banks, The Firm were not developed internally but evolved through acquisitions. Ironically, Gaiam's B2B channel was not engineered internally either but evolved through the purchase of Living Arts - 1999 and Goodtimes - 2005. The Gaiam Discovery deal represents Gaiam's failure as a proprietary supplier and reinforces its transformation as lifestyle company to wholesale distributor of 3rd party product. Rather than building valuable media franchises Gaiam is now the defacto product manager of DVD's - exchanging real dollars for mere pennies. Given the shrinking B2B real-estate its not surprising that Discovery has handed off its day to day management of their media to Gaiam. Let's see how Gaiam wrangles a profit from this deal, not to mention how the Discovery product overwhelms Gaiam's B2B infrastructure and further erodes Gaiam ability to feature its own programming. With Discovery's OWN launching in winter 2010 - Gaiam's kiosks at Target will be filled with Oprah product, Shape, Reebok, Prevention and not Rodney Yee, Billy Banks or the Firm.