Looking at Etrade, I see Outperform rating from Thomson Reuters and 2.4/5 (5: Strong sell, 1: Strong buy) and rating from Jaywalk Consensus (5 analysts). I don't blindly trust others research but if they're still bullish, may be they have details we don't. Fundamentally the stock looks strong and in my opinion main reasons of it being down are bad economy in general and drop in demand of consumer durables. If the company does tricky things to weather the storm (probably a year or so), the future looks rosy. They do have cash in hand so they should be able to maneuver the rough time.