Who is going to take ownership of this screw up?

Where did all of the positive energy that was once felt among the Sara Lee DSD leadership go?

There is only one thing that matters. Rocky, Drew, and Heidi want to be able to go to the Annual Shareholders meeting in December and report that Heidi and her Team have accomplished the task at hand, bringing the two companies together as one. The shareholders and the Board of Directors will stand up and applaud. All the while the operations of the company are going down the tubes as well as the price of a share of stock. The old Farmer Brothers legacy employees, that are left, will still be working their butts off 7 days a week, 12-15 hours a day, just as they have been trained to do in the Farmer Brothers tradition, trying to keep the ship afloat. All because of the total inept way that Heidi and her team have performed. Is Heidi willing to take ownership?

Rocky told Heidi and her team, “He did not have confidence in the management of Farmer Brothers”. He needed Heidi to take ownership of this task! I ask Rocky one thing: Are you confident of your decision today? Are you willing to take Ownership? Where is all the positive energy you and Heidi once saw? If you are willing to TAKE OWNERSHIP, then you should be getting the “PINK SLIP” soon.

Everything is in such disarray. Pricing is totally incorrect on the Delta products. It has reverted back to the pricing from 2 years back and beyond. Route sales reps are working 12-15 hours per day doing tasks that use to be done in 8 hour days. They won’t last long if things don’t change quickly. Then what will this "Mighty Force of a coffee company" do?

Please! Somebody! Take OWNERSHIP! Restore the once POSITIVE ENERGY this great company “FARMER BROTHERS COFFEE” had!