Just the other day I was across the room from two retired Farmer Brothers employees. They spoke of Roy Farmer and how great of a man he was. They spoke of the good ole days and recapped funny stories. The pride was so apparent in both of them. They talked about how Roy had to lay people off once then turned around and hired them all back and worked them like crazy and paid overtime to make it up to them. They were so happy to have dedicated themselves to this company and proud to work for Roy. Dedication is what made this company great! Roy understood the responsibility he had to people who gave their all to building this empire. He knew the importance of integrity and honesty. Build pride and not anger and distrust and you may well get your next 100.