I don't think all the bad news is out on this stock ~ Plus a heavy debt load. I think you will be able to buy this stock at $2 or less ~~ Once an institution starts selling this thinly traded stock the price will go down over a cliff. In skin care the consumer is trading down ~~ To Oil of Olay by P&G, Store brands like Borghese by Kirkland (COSTCO.) A few select items of E Arden are sold at COSTCO. I watch BARE OMPI FACE AVP REV EL and others too. Avon and P&G have the least risk here. We have not seen the depths of this "depression" yet ~~ RDEN reminds me a lot of REVLON~~ Heavy debt ~~ stagnet Who knows RDEN could turn into a ONE DOLLAR THRILLER! Avoid at this price ~~ It might be a great speculation in 3 to 6 months. LISTEN VERY CAREFULLY ~~ The CONSUMERISM of the last 20 years is GONE WITH THE WIND ~ Whole new world out there!!