Interesting that both of these PRs were released this week. Watchfires was actually a little more interesting in that they actually gave some details about what kind of power savings they were talking about. I just posted the links and the first part of the PRs.


http://www.reuters.com/article/pressRele...

Daktronics Introduces Gen 6 Digital Billboard, the Industry's Most Advanced LED Billboard
Thu Nov 5, 2009 1:34pm EST
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BROOKINGS, S.D., Nov. 5, 2009 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT),
the world's leading digital billboard manufacturer, today revealed its 6th
generation digital billboard product: the Valo(R) 3000 Series. Highlighted by
its substantial reduction in power consumption, the most advanced billboard
product ever brought to market significantly lowers the cost-of-ownership for
outdoor advertisers, providing them with the right product solution to profit
more than ever with digital billboards.



http://pr-canada.net/index.php?option=co...
Friday, 06 November 2009
Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
Across the product line, Watchfire has introduced key new features of the 3rd Generation billboards that make the best even better. They include:


-- Serviceability of the boards via front or rear access cabinets, which
simplifies maintenance, improves appearance and lowers overall weight of
the structure.

-- 38 percent reduction in energy requirements. Already an industry
leader in efficiency, Watchfire's bulletin size billboards now require less
than 100 amps of electrical service.

-- Higher efficacy LEDs, which provide truer colors and improve angular
readability without distortion.