Here is another article on Daktronics that's worth a read.

http://www.tmcnet.com/usubmit/2009/09/27...

Daktronics: Lighting up sports stadiums: The recession has hurt the South Dakota company's digital billboard business, but it's still a giant in sports stadium displays.

Sep 28, 2009 (Star Tribune - McClatchy-Tribune Information Services via COMTEX) -- The digital billboard business has gone mostly dark for Daktronics Inc., the South Dakota company that has been a major force in digital signs for 40 years.


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A slowdown in advertising caused billboard giants Clear Channel Outdoor and Lamar Advertising, two of Daktronics' biggest customers for digital billboards, to put their projects on hold. As a result, Daktronics' digital billboard revenue slowed to a trickle, said chief executive Jim Morgan. Other LED digital display markets also declined during the recession, although less dramatically, and Daktronics' first-quarter earnings plummeted 85 percent while sales dropped 30 percent.

But Daktronics is still throwing a lot of light on sports arenas (including the new University of Minnesota and Twins stadiums) retail stores (Walgreens and Holiday) and roadways (Minneapolis-St. Paul International Airport). Analysts say the company will recover because it is either the top supplier or one of the top vendors in all of its digital display markets.



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Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.

Daktronics is the market leader in providing huge video screens for professional and college sports stadiums, regularly outselling Japanese giant Mitsubishi. When Daktronics lost the bid to supply the gigantic $40 million video display at the new Dallas Cowboys stadium in Texas to Mitsubishi, it went on to win a bigger prize: a $50 million contract to provide all the digital signs in the New Jersey Meadowlands stadium for the New York Jets and Giants that opens next year. Daktronics also goes after smaller venues; its tiniest display is a baseball scoreboard for city ballparks costing about $2,000.