From my experience if a retailers website traffic is showing gains it means there's more interest in them in general and more people are also visiting their establishments. So this is a must look at that shows increasing internet visits to the DSW website. DSW has also had a whole lot of insider buying. There's also a whole lot of Short interest, 28 percent that has to cover fast! See this DSW web site search chart http://www.google.com/trends?q=dsw.com&g...