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BBW continued to invest in Ridemakerz! WHY?      3-Nov-09 10:46 am    
From St Louis Business Journal April 24, 2009:

"Build-A-Bear Workshop Inc. raised its stake in the custom model car company Ridemakerz, investing $2.5 million into the business last year.
That brings Build-A-Bear’s investment in the 3-year-old business to $7.7 million as of Jan. 3 [2009]..."


And:
"An idea from Build-A-Bear Chairman and CEO Maxine Clark three years ago helped launch Ridemakerz,..."

http://stlouis.bizjournals.com/stlouis/s...

Didn't BBW have a clue what was going on? Why were 12 costly stores opened not just two or three test locations? (Answer: arrogance in the face of obvious failure from the start, in my opinion)
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tripola23

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BBW continued to invest in Ridemakerz! WHY?
tripola23 Not rated 3-Nov-09 10:46 am  
 
Re: BBW continued to invest in Ridemakerz! WHY?
No one seems to be a-Twitter at RM since August 17...
tripola23 Rate it 3-Nov-09 10:51 am  
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Build-A-Bear Workshop Inc. (BBW)

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