Wow! RM must be one of the worst retail "concepts" ever, not that you can learn much from the BBW conference call.

Read what Wikipedia has to say about the deluge of ongoing RM store closings. Imagine the brand new fixtures, computer systems, signage, store improvements etc going into dumpster around the country. Monumental costs to shutter year old stores that are perhaps on 5 year leases! (or a costly early buyout deal if they're lucky)

http://en.wikipedia.org/wiki/Ridemakerz

Anyone know about this?

Especially read what is said near the end of that page about about Ridemakerz's Virtual World which is said to be similar to Buildabearville.com