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Faced with failure, they always bend the facts      1-Nov-09 12:53 pm    
October 29, 2009 From Seeking Alpha:

"These [massive store closing} moves [at RideMakerz} are consistent with their strategy to operate primarily in tourist venues and to develop products for sell [sic] to third party retail outlets."

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Selling wholesale was never a stated main strategy. And for good reason; savvy investors would have cringed. Low margin, high risk. As for limiting stores to "tourist venues, I don't believe Indianapolis and Minneapolis qualify as such.

What REALLY was their original stated goal?

In 2007 RideMakerz boasted: "...it is hoping for the kind of explosive growth that turned Build-A-Bear into a 260-store chain with a presence across the USA."
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tripola23

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Faced with failure, they always bend the facts
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Build-A-Bear Workshop Inc. (BBW)

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