Walmart prices Q4 DVD new releases at $10

PHYSICAL: Harry Potter and the Half-Blood Prince, Star Trek among the discounted titles

By Susanne Ault -- Video Business, 11/5/2009



Harry Potter and the Half-Blood Prince grossed $301 million at the box office.

NOV. 5 | PHYSICAL: Walmart.com is aggressively discounting a number of upcoming fourth-quarter DVD releases, including Harry Potter and the Half-Blood Prince, Star Trek and Night at the Museum: Battle of the Smithsonian, to just $10.
This price is valid for the site’s top 10 pre-order DVD movies, additionally including Angels & Demons, Julie & Julia, Four Christmases, G-Force, My Sister’s Keeper, Santa Buddies and Terminator: Salvation. It’s not clear if the tag will change once the movies street in November and December online and in stores.

Walmart.com also is promising free home delivery for both DVD and Blu-ray Disc titles, excluding box sets, starting today and lasting through the holiday season, at www.walmart.com/movies.

The retailer said it is slashing prices on new release DVDs, which typically retail for four to five dollars more, to help families holiday shop during this difficult economic environment. Walmart earlier announced basement-level pricing on hot new release book titles.

“This will be a challenging holiday season for our customers, and we recognize that more of them are choosing Walmart.com every day as the Web site with the lowest prices,” said Raul Vazquez, Walmart.com’s CEO. “We’re excited to offer our top 10 pre-order DVD movies for just $10 as well as free home delivery on our entire assortment of DVD and Blu-ray titles. This is yet another example of how we continue to help our customers save money online at Walmart.com during the holidays and beyond.”

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