It's possible they can challenge $50 in the next few weeks, especially if they increase the buyback and the shorts all run for cover. Who knows maybe tomorrow, there simply isn't anything bad in the report. Unless of course you listen to shawn and think the loss of in house Diageo volume traded for core beer volume is bad. I don't think the market will care much about giving up the Diageo contract packing in exchange for reducing contract brewing and bringing volume in house.