shawn, I don't know if I believe you about calling the store, but will give you the benefit of the doubt. The single bottles are in a separate area, so I'm guessing the person you spoke with didn't realize they had the Widmer Cherry. FYI it was located near the Goose Matilda.

As for SAM, I think they will show a good profit on a relatively small increase in sales volume. In terms of ramping up production volume at PA it will go right to the bottom line, SAM still doesn't have the capacity to do all in house production so it will go straight to profit once the kinks are worked out in the new plant. It might be this quarter it might be next, but profit will flow once the plant is up near capacity.

Time will tell on HOOK, but I'm not looking for much if any profit this quarter. There will probably be an increase in sales due to geographic brand expansion helped by the Bud distributors. The interesting thing will be what the debt level looks like.