“After 17 months of declining arrivals, we are pleased to see that visitor arrivals overall
have held steady for the past two months and that arrivals from our main market, U.S.
West, have shown an increase for four consecutive months,” said Mike McCartney,
president and CEO for Hawai‘i Tourism Authority. “We believe that this is partly attributed
to efforts by our marketing partner, the Hawai‘i Visitors and Conventions Bureau,
including the recent blitzes to San Francisco and Los Angeles.”
September 24, 2009
Page 2
August 2009 2009p % Chge 2009p % Chge 2009p % Chge 2009p % Chge 2009p % Chge 2009p % Chge
Total 6 08,420 0.0% 9.00 -1.2% 5 ,476,603 -1.2% NA NA NA NA NA NA
Total by Air 6 08,420 0.3% 9.00 -1.2% 5 ,476,603 -0.8% 152.7 -13.2% 1,374.2 -14.2% 836.1 -13.9%
U.S. West 2 79,124 7.0% 9.11 -1.9% 2 ,543,586 5.0% 133.6 -5.6% 1,217.6 -7.3% 339.9 -0.8%
U.S. East 1 29,476 -2.6% 10.01 -1.7% 1 ,296,211 -4.2% 156.3 -20.5% 1,564.3 -21.8% 202.5 -23.8%
Japan 1 11,799 -8.4% 6.29 0.2% 7 03,055 -8.2% 223.7 -8.9% 1,406.7 -8.7% 157.3 -16.3%
Canada 1 8,800 -4.7% 10.98 -10.9% 206,367 -15.1% 141.0 -7.9% 1,548.2 -18.0% 29.1 -21.8%
All Others 6 9,221 -2.4% 10.51 0.8% 727,385 -1.6% 147.5 -20.4% 1,550.2 -19.8% 107.3 -21.7%
Total by Ship 0 -100.0% 0.00 -100.0% 0 -100.0% NA NA NA NA NA NA
Y-T-D 2009 2009p % Chge 2009p % Chge 2009p % Chge 2009p % Chge 2009p % Chge 2009p % Chge
Total 4 ,446,160 -7.1% 9.46 0.9% 4 2,053,984 -6.2% NA NA NA NA NA NA
Total by Air 4 ,391,883 -7.1% 9.46 1.0% 4 1,556,946 -6.2% 159.1 -10.1% 1,505.8 -9.2% 6,613.2 -15.7%
U.S. West 1 ,889,036 -3.8% 9.52 -0.5% 1 7,976,160 -4.3% 132.9 -10.3% 1,264.6 -10.8% 2,388.9 -14.1%
U.S. East 1 ,115,113 -9.6% 10.42 -0.2% 1 1,614,449 -9.8% 164.0 -10.8% 1,708.2 -11.0% 1,904.8 -19.5%
Japan 7 14,299 -10.4% 5.89 2.6% 4 ,207,241 -8.0% 265.6 -5.7% 1,564.5 -3.2% 1,117.5 -13.2%
Canada 2 26,108 -8.3% 12.57 -2.4% 2 ,841,438 -10.5% 138.8 -11.1% 1,743.8 -13.2% 394.3 -20.4%
All Others 4 47,327 -8.8% 10.99 9.5% 4 ,917,658 -0.1% 164.3 -11.7% 1,805.7 -3.3% 807.7 -11.8%
Total by Ship 5 4,277 -3.0% 9.16 -3.7% 4 97,039 -6.6% NA NA NA NA NA NA
Source: Department of Business, Economic Development & Tourism -- Research and Economic Analysis Division
Haw ai'i Tourism Authority
August 2009 Arrivals at a Glance
Visitor Arrivals
Average Length of
Stay Visitor Days
Per Person Per Day
Spending ($)
Per Person Per
Trip Spending ($)
Total Expenditures
($ mil.)
“Because of the groundwork that we’ve been laying through our marketing programs
during the past year, we are poised to take advantage of the economic recovery that
some of our key international markets are experiencing, notably the Korea market where
we’ve seen a 21 percent increase in arrivals over 2008,” continued McCartney. “We are
also encouraged by several major conventions arriving this fall including the American
Dental Association (Sept. 30-Oct. 4) and the Christian Congregation of Jehovah's
Witnesses 2009 International Convention (November) which are expected to generate
$49.8 million in direct visitor spending and approximately 255,340 room nights.”
For the first eight months of 2009, total visitor days for air and cruise visitors declined 6.2
percent. Total arrivals by air and cruise fell 7.1 percent from the same period last year to
4,446,160 visitors.