This was my play on "olds" (an abundant natural resource in America) a ways back before everything went into the crapper. When people were flush, it was easy to pack away olds for storage. Now, the climate has presumably changed a bit.

I bought the concept more than the company. More revenue with private pay. Seemed simple enough. Imagine you have to provide something for that premium though, say better service or nicer facilities. Didn't bother to look how they're following through, still appear to be in a bit of a transitional phase. With retirement accounts down and not as much in sonny boy's checking account, would seem more imperative that they do something to earn the premium.

Down about 50% here, but content to wait it out at this point and hope they have something more than "let's go private pay" up their sleeve. Not sure how much more downside there is before someone would buy the buildings.