Major US Launch for Phosphagenics' Personal Care Products

Phosphagenics Limited (ASX: POH; OTCQX: PPGNY) announced today that the New York-based luxury beauty company, Le Métier de Beauté, will launch its new cosmetic treatment products, Peau de Vierge Anti-Aging Collection, exclusively with Phosphagenics’ TPM delivery technology across the US this month.

To support the launch, Le Métier de Beauté will commence a significant marketing campaign focusing on Phosphagenics’ TPM delivery technology as the primary point of differentiation.

The Le Métier de Beauté Peau de Vierge Anti-Aging Collection will be available in more than 40 high-end retailers including Neiman Marcus and Bergdorf Goodman in the US, the Joyce Boutiques in Hong Kong and Liberty in London. The marketing push, which has resulted in features in national media outlets, such as Women’s Wear Daily, InStyle and Harper’s Bazaar, has focused on the agreement between the New York-based Le Métier de Beauté and Phosphagenics.

According to COO, Dr Esra Ogru, “Magazines such as InStyle have an enormous and influential readership. The exposure – as well as the launching of the products in the US’ most prestigious department stores nationally – has been a very exciting entry for Phosphagenics into the lucrative global personal care market,” remarked Dr Ogru.

Le Métier de Beauté ’s Peau de Vierge Anti-Aging Collection is positioned as clinically proven to deliver significantly more Retinol to the dermis, the skin’s deepest level, making it considerably more effective than traditional topical applications. The Le Métier de Beauté products will initially be offered in two forms, a tinted treatment fluid, Peau de Vierge de Anti-Aging Complexe, for US$125, and a corrective concealer, Peau de Vierge Correcteur, for US$95.

According to Women’s Wear Daily, Le Métier de Beauté’s annual retail sales are estimated at more than US$5 million, with forecasts the brand will generate more than US$15 million to US$20 million next year, with the Peau de Vierge Anti-Aging Collection contributing US$2 million to US$3 million in first-year retail sales.

The US launch will be followed by a major launch early next year of a skin care line utilizing the TPM technology in Australia