Posted on Action Toys Facebook today. Not sure what exactly it means. I would think they had to buy out APII.

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I’m writing today with some great news – and in many ways, some sad news too – about APII and Action Toys. Beginning Monday, a new company will be acting as the sales, marketing and distribution agent for Action Toys (APII).

As of July 20th, all orders for Action Toys (including backorders) will be filled, shipped and invoiced by BSW Toy, Inc. You will need to submit all orders, beginning Monday, to BSW Toy, Inc. The phone and fax numbers will stay the same.

BSW Toy, Inc. is a privately held company owned by four partners. They are: Bob Muniz – President; Scott Pruitt (formerly with Action Products for over 20 years) - Vice-President of Sales; Bob Zumbahlen (formerly with Action Products for over 25 years) – Vice-President of Purchasing; and Jim Wu (formerly with Action for over 15 years) – Vice-President of Sourcing and Production.