Only too a point! Look at a firm like HNZ no way I look to save .30 on ketchup! Or Soup Cambells just blew out earnings, maybe sugar, flour, salt they buy Private lable not Dr. pepper ect. Also keep in mind as the dollar falls these US international food companies products become cheaper, and they bring back currency like the Euro and convert them into dollars! Can you say PROFIT! cha ching! Private lable will hit some of these guys however who have no international exposure stay away from them. My top pick HNZ!